Overview
Our vast database of home furnishings and gift retailers makes target marketing easy. The option to classify the accounts by area, product codes and pay rating provides a very targeted list... Most marketing firms use SIC codes to classify companies that are typically culled from phone books. SIC codes are very broad and in many cases result in listings that are of no use or are duplicate listings because the marketing company has not verified the headquarters location.
Lyon is different. We have been investigating companies for over a century. Through our investigations, we identify headquarter and branch locations, verify ownership with the Secretary of State, confirm the business activities and number of employees and compile financial and trade information. This base of information is the foundation for our marketing data. Customers use lists to expand their sales into areas where they may not have sales people. Some give the qualified list to their sales staff to target desirable accounts. And many send out invitations to visit their new line at market.
We establish Pay Ratings from Industry trade of exactly how a business pays its suppliers. No other company can offer a credit qualified list that improves your overall sales process and reduces risk in your credit department.